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For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively.  He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

His most recent book is The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively , published in May 2012 by FT Press/Pearson.

Fred is president of the crisis management firm Logos Consulting Group and executive director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.

Fred has 33 years of experience counseling securities firms, banks, insurance companies, specialized financial and professional service firms, corporations, not-for-profits, and governments.· He has particular expertise in crisis, change, and risk management; crisis communication; international security issues; international financial transactions; corporate governance; and business ethics.

Fred has coached more than 250 CEOs of major corporations, plus thousands of other high-profile people in other complex fields, including doctors, lawyers, financial executives, and military officers, and government officials.· These executives were in industries as diverse as pharmaceuticals, energy, heavy manufacturing, biotechnology, computer software, financial services, law firms, advertising agencies, religious denominations, universities, and not-for-profit advocacy groups.

In the 1980s he served as head of public relations for a global investment bank and for a large public accounting firm. In the 1990s Fred headed the crisis practice of a leading national strategic communication consulting firm.

Fred has been on the New York University faculty for 24 years, and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program, where he teaches crisis management. He is an adjunct associate professor of management and communication in NYU’s Master’s in Corporate Communication program in the School of Continuing and Professional Studies. In that program he teaches courses in communication strategy; in communication ethics, law, and regulation; and in crisis communication.

Fred is also on the adjunct faculty of the Starr King School for the Ministry, Graduate Theological Union in Berkeley, CA, where he teaches a seminar on religious leadership for social change. He is on the leadership faculty of the MS in Security Policy and Crisis Management of the Center for Advanced Studies, Swiss Federal Institute of Technology, in Zurich. He was recently designated an International Distinguished Scholar at Tsinghua University in Beijing, where he gave a series of guest lectures and workshops with graduate students and with senior government, corporate, and NGO leaders. He is a frequent guest lecturer at the Wharton School of Business of the University of Pennsylvania, the U.S. Marine Corps Command and Staff College, U.S. Marine Corps Officer Candidate School, the Brookings Institution, and other universities.

Fred is a frequent speaker and author on topics including crisis management, business ethics, communication as a leadership discipline, and journalist/source relationships. His next book is The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, scheduled to be published in May, 2012 by FT Press/Pearson. His two-volume book Crisis Communications was published by AAAA Publications in 1999 (Vol I , Vol II).·He is co-author (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication, second edition 2011; first edition 2007, by Routledge, Taylor & Francis Group.

His article “Effective Leadership Response to Crisis” which appeared in the January/February 2006 issue of the peer-reviewed journal Strategy & Leadership, received the Highly Commended Award at the Emerald Literati Networks 2007 Awards for Excellence. Fred is accredited by the Public Relations Society of America, and received the Society’s New York Chapter’s Philip Dorf Award for mentoring.

Fred has an MA in philosophy from Columbia University, and studied classical Greek language and literature in the Greek Institute of the City University of New York Graduate Center. He has a BA with honors in politics and philosophy from New York University, where he was elected to Phi Beta Kappa. He received an honorary doctorate in Humane Letters from Mount Saint Mary College.

Fred’s philanthropic work is focused on multi-faith and social justice causes. Fred is Chair of the Board of Trustees of the Starr King School for the Ministry, Berkeley, CA. In his role as the seminary’s Board Chair, he also serves as a member of the Board of Trustees of the Graduate Theological Union, also in Berkeley. He is an International Trustee of the World Conference of Religions for Peace. He is also a member of the Board of Trustees of the Interfaith Alliance Foundation in Washington, DC; the Board of Trustees of Disaster Chaplaincy Services in New York; and of the New York-based human rights organization Freedom to Marry. Fred is immediate past chair and a former member of the Board of Directors of the Friends of the Neuberger Museum of Art and a former trustee of the Purchase College Foundation. He was named Westchester County (NY) Arts Patron of the Year for 2006 by the Westchester Arts Council.

Fred is also a member of the Advisory Board of The Banyan Project, a group of senior journalists, technologists, researchers, strategists and advocates for a stronger democracy. Banyan aims to strengthen democracy through high-quality, web-based journalism that engages the civic energy of less-than-affluent everyday citizens — people who are the bread and butter of American life but are ill-served by mainstream journalism and too often out of the public spotlight.

Read Fred's Blog
Follow Fred on Twitter: http://twitter.com/garciahf


Chapter of Book

  • "Why Having a Decisive Crisis Plan is to Your Advantage", Crisis Management Guidebook, Vol. 3, PR News, 2009.
  • “Effective Leadership Response to Crisis,” in Corporate Crisis Management, ICFAI University Press, Hyderabad, India, 2009.
  • “In a Crisis? Avoid Self-Inflicted Harm,” sidebar in Leadership Without Excuses by Jeff Grimshaw and Gregg Barron, McGraw Hill, 2010.
  • "Effective Crisis Response and Competitive Advantage,” in Crisis Management Guidebook, PR News, August, 2006.

Technical Editor/Peer Reviewer

  • Peer Reviewer of Lauren Isenman and John Doorley, authors, “Ketchum and the Rescue and Restore Victims of Human Trafficking Programme” in Embedding Human Rights in Business Practice II, A joint publication of the United Nations Global Compact and the Office of the High Commissioner of Human Rights, pages 150-156, United Nations, 2008.
  • Technical editor and editorial advisor, The Complete Idiot’s Guide to Successful Business Presentations, by Lin Kroeger, Alpha Books, 1997.


  • “Déjà Vu, All Over Again,” Bloomberg BusinessWeek, June 2012.
  • “Leadership communication isn’t about saying things; it’s about taking change seriously,” SmartBlog on Leadership, June 2012
  • “Winning Hearts and Minds at a National Level,” International Public Relations Association, June 2012.
  • “Hijacking Emotion is the Key to Engaging Your Audience,” FastCompany,com, May 2012
  • "CEO Advisory: Protecting Corporate Reputation in Mass Litigation," with Anthony Ewing, Strategy & Leadership, May/June 2008.
  • "CEO Advisory: Beware (and Prepare For) the Blogosphere Era" co-author with Laurel Hart, Strategy & Leadership, a peer-reviewed management journal, special issue on Business Model Innovation, November/December, 2007.
  • “Rumor Has It: Understanding and Managing Rumors,· Public Relations Strategist, Crisis Management Issue, Summer, 2006.
  • “Presidential Crisis Management,” Washington Post, Outlook section, Sunday, December 3, 2006, page B4.
  • "Patterns of Disaster,” review of Will Your Next Mistake be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization, by Robert E. Mittelstaedt, Jr., Strategy & Leadership, a peer-reviewed management journal, July/August, 2006.
  • “Effective Leadership Response to Crisis,”· Strategy & Leadership, a peer-reviewed management journal, January/February, 2006 issue. Winner of the Highly Commended Award at the Emerald Literati Networks 2007 Awards for Excellence.
  • “Harnessing Religions in Pursuit of Peace,” UU World magazine, May/June, 2004.
  • Inward Spring, a quarterly of liberal religious perspectives for families, “Why We Need Less Pluribus and More Unum,” Summer, 2002.
  • Crisis Navigator website, “Overcoming Typical Organizational Dysfunctions in Managing Crisis Communications,” August 10, 2001.
  • Crisis Navigator website, “Killing Rumors: A 50-Year Old Mathematical Formula is Key Tool in Crisis Communications,” January 22, 2001.
  • Corporate Lawyer, a publication of the Illinois State Bar Association, “Killing a Rumor,” December, 2000.
  • The Law Marketing Portal website, “Crisis Communications: A Mathematical Formula for Killing Rumors,” August 7, 2000.
  • The Public Relations Strategist, “Old-School PR: Public Relations’ Roots in the Classical World,” Summer, 1998.
  • Memo, PRSA New York, "Stalking the APR: A Game Plan," February, 1992, reprinted in February, 1993.
  • Memo, PRSA New York, "Acing the Orals," March, 1992, reprinted in March, 1993.
  • Public Relations Quarterly, "On War and Strategy: Public Relations Lessons from the Gulf," Summer, 1991.
  • Public Relations Journal, Review of The Executive's Guide to Handling a Press Interview, by Dick Martin, August, 1991.
  • Public Relations Journal, Review of The Journalist and the Murderer by Janet Malcolm, July, 1990.
  • Public Relations Journal, “Making the Switch from Investment Banking to IR,” August, 1989.
  • Issues Management Newsletter : ”Reaching the Elites by Reaching the Masses,” Fall 1989.
  • PR Week, “PR’s License: Telling Truths,” September 5, 1988.
  • PR Week, “Why Larry Speakes was Wrong,” April 25, 1988.

Other Publications

  • Managing in a Crisis and Communicating in a Crisis· Logos Consulting Group Best Practice Guide, 2005.
  • Elements of Strategy in Crisis Planning: How to Become Habitually Strategic in Managing a Crisis, Logos Consulting Group Best Practice Guide, 2005.
  • Crisis Response and Competitive Advantage, Logos Consulting Group Best Practice Guide, 2004.
  • Introduction to Crisis Communication, Logos Consulting Group Best Practice Guide, 2004.
  • Avoiding Crisis Mis-Steps, Logos Consulting Group Best Practice Guide, 2004.
  • Preventing and Overcoming Rumors, Logos Consulting Group Best Practice Guide, 2004.
  • Teaching Matters: A Primer for Teaching Adults, New York University School of Continuing and Professional Studies, Marketing & Management Institute, 1999, republished 2003 and 2005.
  • Teaching Matters: A Primer for Teaching Adults, New York University School of Continuing and Professional Studies, Adult Degree Studies Division, 1998.
  • Full Disclosure and Shareholder Democracy: An Introduction to U.S. Corporate Disclosure Practices, Clark & Weinstock, 1998.
  • Full Disclosure and Shareholder Democracy: The American Experience and Lessons for Developing Markets, (translated into Portuguese) by Editora Maltese, São Paulo, Brazil, 1994.

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