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Helio Fred Garcia conducted a two-hour workshop for the communication staff of a national financial services firm on public relations measurement. There were 50 people in the room and another 150 participating via live video hook-up. (We are grateful to our client, who gave permission to post the video, but who asked for anonymity.)
Here is a three-minute excerpt, on the kinds of things one can measure.
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Here is a three-minute excerpt on the things that are hard to measure. |
If you have questions or comments, please e-mail Fred at
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