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LOGOS Consulting Group is pleased to announce the publication of the second edition of Reputation Management: the Key to Successful Public Relations and Corporate Communication, by John Doorley and Helio Fred Garcia (Routledge, 2010).
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.
This new edition features new and updated examples throughout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, and expanded coverage of global issues.
John Doorley, former head of communication at Merck, is academic director of the MS in Public Relations and Corporate Communication at New York University’s School of Continuing and Professional Studies. The program has been named the best PR education program in the US by PR Week for the last two years.
Helio Fred Garcia, president of Logos Consulting Group, is adjunct professor of management at NYU. He teaches in the Executive MBA program of the Stern School of Business, and in the MS in Public Relations and Corporate Communication program.
In addition to the two co-authors, the book features contributions from 25 experts in key disciplines. These include Logos partner Anthony Ewing, who wrote the chapter on Communicating Corporate Responsibility, Logos partner Laurel Hart, who wrote the chapter on Social Media, and Logos Institute fellow Raleigh Mayer, who wrote the sidebar on pitching the news media. Other contributors include leaders of top public relations firms, consulting firms, professors from leading universities, and communication heads at prominent corporations.
The book is available from leading online bookstores, and, at a 20% discount, directly from the publisher: Use the discount code ERJ90
Reviews of the first edition include:
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I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm’s corporate clients, Reputation Management is a book I continually look to for guidance.
-Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications
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Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously.
-Randall Poe, Executive Director, Communications, The Conference Board
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Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners.
-Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations
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