August, 2007


When Mattel's toy recall brought the safety of Chinese-made products to the front pages, Advertising Age magazine sought expert commentary on how companies can protect themselves from consumer backlash.  Logos Institute executive director Helio Fred Garcia provided the following commentary:  "Any product made in China is now vulnerable.  You don't want to be the company that seemed not to care when the world noticed that Chinese products were unsafe." For more, see:

Article: http://adage.com/article?article_id=119954  (login required)

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January/February 2007

"Effective Leadership Response to Crisis" by Helio Fred Garcia, which appeared in the January/February issue of the peer-reviewed management journal Strategy & Leadership, has been honored at the Emerald Literati Network 2007 Awards for Excellence.  The article received the 2007 Highly Commended Award, indicating that it was "one of the most impressive pieces of work" the journal's editorial team saw throughout 2006.  The editorial team that recommended the award consists of eminent academics and corporate managers who review articles for Strategy & Leadership.  Emerald, the publisher of Strategy & Leadership, is the world's leading publisher of management journals and databases.

The Washington Post invited Helio Fred Garcia to submit a brief assessment of President Bush's crisis management record, which appeared as part of an expert roundtable in the Sunday, December 3 Outlook Section.

LOGOS Consulting Group is pleased to announce the publication of Reputation Management: the Key to Successful Public Relations and Corporate Communication, by John Doorley and Helio Fred Garcia (Routledge, 2006).

Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.

Quantico, VA, April 27, 2006 – LOGOS INSTITUTE executive director Helio Fred Garcia, left, moderated a panel discussion by leading journalists at the United States Marine Corps Command and Staff College. The panel, on Selling the Truth: Media Portrayal of Insurgents, Government, and the Military, was part of the college’s two-day Military and the Media Symposium. The previous day Garcia conducted a workshop on how the news media predictably behave, and how to engage the media in a crisis.

More often than not, business leaders still see crisis preparation initiatives as a nuisance, a distraction from the “business as usual” tasks of running the organization.  Even with good intentions and numerous examples of the risks of being unprepared, serious crisis planning is perpetually postponed.
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