• Are your interactions with journalists far too unpredictable?
• Did you know that you can engage reporters to tell your own story?

News media coverage is one of the most common – and often one of the most excruciating – accompaniments of a crisis. Communicating with a journalist often inspires so much fear, anxiety and anger in executives that companies often prefer to say “no comment” or react to someone else’s story than to tell their own stories. Why? Because companies are often surprised and distracted by reporter behaviors that are absolutely predictable but frequently lead to absolutely detrimental consequences.

We help take the surprise out of our clients’ dealings with the media and mass communications in all its forms – including print, radio and television journalism as well as the ever-expanding blogosophere. Tapping into decades of experience with the media, our Fellows reveal how reporters predictably behave and demonstrate ways of engaging reporters so that the predictable outcome is more favorable than it otherwise would be.

Meet Our Experts:

Helio Fred Garcia has taught courses on the Anthropology of Journalism for more than 16 years in the Law and Business program of New York University’s School of Continuing and Professional Studies. He teaches a seminar on media skills in public ministry at the Starr King School for the Ministry in Berkeley, CA. He frequently guest lectures on the subject at the Wharton School of Business (University of Pennsylvania), the U.S. Marine Corps Command and Staff College, and other educational institutions. He is the author of Crisis Communications  published in 1999 by AAAA Publications [choose Public Relations from the menu on the AAAA website], and co-author of Reputation Management: The Key to Successful Public Relations and Corporate Communication by Routledge Taylor & Francis. He also has written numerous best practices guides and articles. Fred is the former leader of New York University’s Summer Institute in Public Relations.

Raleigh Mayer, the current leader of New York University’s Summer Institute in Public Relations, has taught media relations for 13 years in the Law and Business program of New York University’s School of Continuing and Professional Studies. She teaches similar courses at The City College of New York.

Barbara Greene has lectured on the Anthropology of Journalism at the Columbia University Graduate School of Journalism and at numerous industry associations.

Contact us to learn more about the Anthropology of Journalism.