• How well does your organization communicate in a crisis?
• Can you respond rapidly, quell rumors, and tell your own story on your own terms?

 
Communicating effectively in a crisis means being able to tell your story clearly, comprehensively and compellingly — on your own terms. Companies that fail to communicate nimbly and strategically suffer harm — often irreparable — to their reputations and the bottom line.

Our approach to crisis communication is distinctive: we counsel our clients to focus strategically on the communication outcomes they desire and the optimal ways to achieve them. We help clients understand communications best practices and become habitually strategic in using an integrated communication structure – and not just individual tactics such as news releases, e-mails and press conferences – to influence stakeholder attitudes, emotions and behaviors. We also assist them in influencing and engaging their senior leadership to communicate in ways that are both meaningful and timely in a crisis.

Meet Our Experts:

Helio Fred Garcia teaches crisis communication in New York University’s School of Continuing and Professional Studies. He also is a frequent guest lecturer in crisis communication at  the Wharton School of Business at the University of Pennsylvania, the U.S. Marine Corps Command and Staff College, and other educational institutions. Fred also authored Crisis Communications, published in 1999 by AAAA Press (Vol I , Vol II), and has published numerous articles and publications on various aspects of crisis communication.

Barbara Greene has lectured on crisis communication at the Columbia University Graduate School of Journalism.

For more information about our Crisis Management capabilities, visit the Logos Consulting Group website.

Contact us to let us help you communicate effectively in a crisis.