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Logos authors publish CEO Advisory on Crises and the Blogosphere |
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Logos Institute executive director Helio Fred Garcia and fellow Laurel
Hart jointly authored a column for the CEO Advisory section of the
peer-reviewed management journal Strategy & Leadership, published
in December, 2007. The column notes that today's leaders fail to
appreciate the power of the blogosphere at their peril. Given the ease
with which corporate mis-steps can become enduringly public worldwide,
company reputations are often just one determined blogger away from
crisis.
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