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- Are your communications professionals up-to-date on communications ethics?
We help organizations communicate more responsibly.
When companies communicate, their industries – and society at large – hold them to ethical standards of conduct. These standards can regulate, among other things, matters of truth or falsity in communication, behavioral consequences of certain communication, and the moral character of companies and their executives. When companies fail to meet ethical standards, reputational harm is sure to follow.
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Read more... [Communication Ethics]
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- Are your corporate communications sharper than the razor’s edge of today’s business climate?
- Are your communications professionals reaching and motivating your key stakeholders in ways that benefit your organization?
We help our clients put best practices in communications
to work for their organizations.
Successful corporate communications in today’s content-saturated business environment require more than discrete messages delivered on an “as-needed basis” – especially when a crisis is the event that creates that need. Leading companies enjoy competitive advantage because they consistently captivate and move their audiences with communications that are clear, concise and persuasive. Winning communications demand a sound structure and strategies that are driven by a company’s business objectives.
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Read more... [Organization, Structure, and Best Practices in Corporate Communications]
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- Are your interactions with journalists far too unpredictable?
- Did you know that you can engage reporters to tell your own story?
We help our clients engage more effectively with journalists to tell their own stories in the most favorable light possible.
News media coverage is one of the most common – and often one of the most excruciating – accompaniments of a crisis. Communicating with a journalist often inspires so much fear, anxiety and anger in executives that companies often prefer to say “no comment” or react to someone else’s story than to tell their own stories. Why? Because companies are often surprised and distracted by reporter behaviors that are absolutely predictable but frequently lead to absolutely detrimental consequences.
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Read more... [The Anthropology of Journalism]
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Offerings by Subject: Communication
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