The Key to Successful Public Relations and Corporate Communication

by John Doorley and Helio Fred Garcia  

Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.

John Doorley, former head of communication at Merck, is academic director of the MS in Public Relations and Corporate Communication at New York University’s School of Continuing and Professional Studies. Helio Fred Garcia, president of Logos Consulting Group, is adjunct professor of management at NYU. He teaches in the Executive MBA program of the Stern School of Business, and in the MS in Public Relations and Corporate Communication program.

In addition to the two co-authors, the book features contributions from 25 experts in key disciplines. These include Logos partner Anthony Ewing, who wrote the chapter on Communicating Corporate Responsibility, and Logos Institute fellow Raleigh Mayer , who wrote the sidebar on pitching the news media. Other contributors include leaders of top public relations firms, consulting firms, professors from leading universities, and communication heads at prominent corporations.

The book is available in two editions, paper ($45) and hardback ($90), from leading online bookstores such as Amazon.com and B&N.com.