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Books
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The Key to Successful Public Relations and Corporate Communication
 by John Doorley and Helio Fred Garcia
Reputation Management is a how-to guide for professional communicators and business executives, as well as advanced students in communication. Organized by functional area (investor relations, media relations, employee communications) and by cross-functional discipline (ethics, corporate responsibility, crisis communication, issues management), the book provides a field-tested guide to core challenges in managing all the ways organizations engage their stakeholders to protect, maintain, and enhance reputation.
John Doorley, former head of communication at Merck, is academic director of the MS in Public Relations and Corporate Communication at New York University’s School of Continuing and Professional Studies. Helio Fred Garcia, president of Logos Consulting Group, is adjunct professor of management at NYU. He teaches in the Executive MBA program of the Stern School of Business, and in the MS in Public Relations and Corporate Communication program.
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“Reputation is an organization’s most priceless asset, but most firms treat it as something that just happens when you’re successful. Reputation Management doesn’t preach. It provides you with powerful tools to understand, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn’t help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its content seriously.”
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--Randall Poe, Executive Director
Communications, The Conference Board,
the world’s preeminent business membership and research organization.
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