Worth Reading, Feb 6, 2012
From Facebook’s IPO to the Komen/Planned Parenthood crisis to the biggest television event of the year, it was a full week.
- Facebook IPO: Facebook finally filed for its IPO last week, one of the most widely read pieces of financial communication in a long time. A helpful summary from The New York Times, “Facebook Filing: The Highlights.”
- Komen for the Cure/Planned Parenthood Crisis: Komen’s decision to halt funding of a Planned Parenthood program that provided breast cancer screenings resulted in a crisis that spread like wildfire and ended with a change in policy and apology from Komen at the end of last week. Good summary by Kivi Leroux Miller, “The Accidental Rebranding of Komen for the Cure;” good media analysis by Jay Rosen, “Interview as Train Wreck: Susan G. Komen Foundation meets Andrea Mitchell;” and a good example from Beth Kanter of the use of Pinterest in protest, “Komen Can Kiss My Mammogram.”
- Pinterest: Speaking of Pinterest, reading lots of analysis and research on this new(ish) social site, including on referral traffic, demographics, its relationship to copyright laws, strong brand examples, and “What Pinterest is Doing That Facebook Isn’t.”
- Super Bowl: The big game by the numbers, from Google and Twitter, which saw record tweet-per-second activity last night.