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Preventing and Overcoming Rumors |
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M-4 Preventing and Overcoming Rumors
by Helio Fred Garcia
MP3 Audio Introduction
PDF of Table of Contents
$50.00 plus shipping and handling. Buy this Publication
- Will rumors diminish your organization's reputation in times of crisis?
- Does your organization have effective means of tracking and handling rumors?
Rumors present a particularly daunting challenge to nearly every organization in crisis. If left unaddressed, rumors can cause significant reputational harm – sometimes even more damage than the crisis event itself.
This Best Practice Guide describes how rumors work and how institutions can prevent rumors from arising, mitigate the damage caused by rumors, and stop false rumors in their tracks. Drawing on extensive research in social psychology and on real-world examples, this publication helps organizations make counter-instinctive decisions and to mobilize resources effectively to prevent, contain, and eliminate rumors. 38 pages
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