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Introduction to Crisis Communication |
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M-1 What is a Crisis? & The Role of the Crisis Communicator
by Helio Fred Garcia
MP3 Audio Introduction
PDF of Table of Contents
$35.00 plus shipping and handling.
- Does your organization know if a crisis is looming on the horizon or recognize if it has already touched down?
- Does your organization know to how to communicate in order to maintain or restore the trust and confidence of those who matter to you – before, during and after something goes wrong?
This Best Practice Guide helps those charged with crisis management and crisis communication understand how to determine whether their organization is in a crisis and when to suspend business as usual.
It also helps communicators – whether in public relations, marketing, internal communications, government relations, or related fields – to define their role and build bridges between business operations and critical constituencies in a crisis. 26 pages.
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