 M-2 Crisis Response and Competitive Advantage
by Helio Fred Garcia
MP3 Audio Introduction
PDF of Table of Contents
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- Will your organization enjoy the competitive advantage that comes from being able to effectively respond to crises?
- Does your organization know the 2 core rules for effectively managing crises?
Effective crisis management and crisis communication give companies a competitive advantage. Companies that hesitate and mishandle crises are punished by the markets, customers, employees, and regulators.
This Best Practice Guide examines how damage to a company’s operations and reputation in a crisis is driven more by the response to the crisis than by the severity of the underlying event. It describes critical business decisions and processes that can help organizations anticipate, manage through, and recover from crises. It provides two core rules for managing crises effectively, and proven techniques for being strategic in crisis communication. 36 pages.
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