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Best Practice Guides
Logos Institute Best Practice Guides Print E-mail
LOGOS INSTITUTE Best Practice Guides help leaders of complex organizations – and those who communicate on their behalf – understand the dynamics of institutional behavior.

 

The Crisis Management Series focuses on ways that leaders can protect their organizations from harm, particularly self-inflicted harm, when things go wrong. Drawing on 25 years of helping leaders manage through and communicate in a crisis, the series offers both timely insignts and proven techniques. 

 
Communicating Corporate Responsibility Print E-mail


Corporate Responsibility Best Practice Guide M-6 Communicating Corporate Responsibility
By Anthony P. Ewing

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  • Does your organization achieve its objectives responsibly?
  • Does it follow the 8 rules of communicating corporate responsibility?

Effectively demonstrating corporate responsibility is a key challenge for business managers.  Decisions about what, how, and to whom a company must communicate are central elements of any corporate responsibility program. This Best Practice Guide provides an overview and practical guidance to business leaders, managers, and others who seek to better understand corporate responsibility and the challenge of communicating it.

 
Introduction to Crisis Communication Print E-mail
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M-1 What is a Crisis? & The Role of the Crisis Communicator
by Helio Fred Garcia

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  • Does your organization know if a crisis is looming on the horizon or recognize if it has already touched down?
  • Does your organization know to how to communicate in order to maintain or restore the trust and confidence of those who matter to you – before, during and after something goes wrong?

This Best Practice Guide helps those charged with crisis management and crisis communication understand how to determine whether their organization is in a crisis and when to suspend business as usual.  

 
Crisis Response and Competitive Advantage Print E-mail

Competitive Advantage-thumb.jpgM-2 Crisis Response and Competitive Advantage
by Helio Fred Garcia

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  •  Will your organization enjoy the competitive advantage that comes from being able to effectively respond to crises?
  • Does your organization know the 2 core rules for effectively managing crises?

Effective crisis management and crisis communication give companies a competitive advantage. Companies that hesitate and mishandle crises are punished by the markets, customers, employees, and regulators.

 
Avoiding Crisis Mis-Steps Print E-mail

 Mis-steps-thumb.jpgM-3 Avoiding Crisis Mis-Steps
by Helio Fred Garcia

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$50.00 plus shipping and handling.       

  • Will your organization make one of the 10 most common errors that companies make when facing a crisis?

Whether a company survives a crisis with its reputation and operations intact is determined less by the severity of the crisis than by the timeliness and quality of the company’s response.

 
Preventing and Overcoming Rumors Print E-mail
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M-4 Preventing and Overcoming Rumors
by Helio Fred Garcia

 

MP3 Audio Introduction
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$50.00 plus shipping and handling.     

  • Will rumors diminish your organization's reputation in times of crisis?
  • Does your organization have effective means of tracking and handling rumors?

Rumors present a particularly daunting challenge to nearly every organization in crisis. If left unaddressed, rumors can cause significant reputational harm – sometimes even more damage than the crisis event itself.

 
Elements of Strategy and Crisis Planning Print E-mail


Elements of Strategy and Crisis PlanningM-5 Elements of Strategy and Crisis Planning
by Helio Fred Garcia 

MP3 Audio Intro 

PDF of Table of Contents 

$50.00 plus shipping and handling.   

  • Does your organizations's crisis response have a strategic framework?
  • Does it have a detailed action plan for managing through a crisis?

Effective management of a crisis requires strategic thinking – that is, goal-oriented and planned action and communication that predictably results in desired outcomes. But many organizations fail to ground their crisis response in a strategic framework, and respond either too slowly or too impulsively, with predictably negative consequences.

 
Crisis Management and Communication Best Practice Binder Print E-mail

S-1 Crisis Management Series:  Managing in a Crisis and Communicating in a Crisis
by Helio Fred Garcia

$250.00 plus shipping and handling.    

Packaged in an easy-to-use three-ring binder, the entire Best Practice Guide Series is divided into two sections: Managing in a Crisis and Communicating in a Crisis.

Managing in a Crisis includes content from What is a Crisis, Crisis Response and Competitive Advantage, Avoiding Crisis Mis-Steps, and Elements of Strategy in Crisis Planning.
Communicating in a Crisis includes content from Introduction to Crisis Communication and Preventing and Overcoming Rumors.

 
Crisis Management Executive Fast Track Sets Print E-mail

BUY EXECUTIVE FAST TRACK SETS for a more intensive focus on core competencies.