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Why Having A Decisive Crisis Plan Is To Your Advantage |
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by Helio Fred Garcia
 Crisis Management Guidebook
Effective crisis response is a competitive advantage; ineffective crisis response causes a competitive disadvantage, and can even put an enterprise's existence in jeopardy. But many leaders who are otherwise given credit for vision, strategic focus and discipline preside over undisciplined crisis responses, often at great risk to their careers and their companies' futures.
Whether an organization survives a crisis with its reputation, operations, and financial condition intact is determined less by the severity of the crisis than by the timeliness and effectiveness of the response.
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